FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 1969/004875/06) JSE Share code: FBR ISIN code: ZAE000053328 (“the Company” or “Famous Brands”) Dealings in Securities by Director In compliance with paragraphs 3.63 to 3.74 of the Listings Requirements of the JSE Limited (“Listings Requirements”), shareholders of Famous Brands are advised of the following transaction in the Company’s securities: Director: DP Hele Company: Famous Brands Date of acceptance of award: 15 July 2023 Nature of transaction: Off-market acceptance of performance share awards in terms of the 2023 Famous Brands Limited Share Plan Class of securities: Famous Brands ordinary shares Vesting date: 1 June 2026, subject to certain performance criteria being met Number of securities: 112 668 Price: R64.41 Value of transaction: R7 256 945.88 Nature of interest: Direct beneficial Clearance to deal: Yes Midrand 27 July 2023 Sponsor The Standard Bank of South Africa Limited