FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 1969/004875/06) JSE Share code: FBR ISIN code: ZAE000053328 (“the Company” or “Famous Brands”) Dealings in Securities by Director In compliance with paragraphs 3.63 to 3.74 of the Listings Requirements of the JSE Limited (“Listings Requirements”), shareholders of Famous Brands are advised of the following transaction in the Company’s securities: Director: DP Hele Company: Famous Brands Date of acceptance of award: 28 August 2024 Nature of Transaction: Off-market acceptance of performance share awards in terms of the 2023 Famous Brands Limited Share Plan Class of securities: Famous Brands ordinary shares Vesting date: 1 June 2027, subject to certain performance criteria being met Number of securities: 151 634.00 Price: R50.73 Value of Transaction: R7,692,375 Nature of Interest: Direct beneficial Clearance to deal: Yes Midrand 29 August 2024 Sponsor The Standard Bank of South Africa Limited