Blue Label Telecoms Limited
(Incorporated in the Republic of South Africa)
(Registration number 2006/022679/06)
Share code: BLU ISIN: ZAE000109088
(“Blue Label” or “the Company”)

DECLARATION ANNOUNCEMENT RELATING TO A PROPOSED CHANGE OF NAME, DISTRIBUTION OF A
CIRCULAR AND NOTICE OF GENERAL MEETING

1.   Introduction


Shareholders are advised that, subject to receipt of the requisite Shareholder approval, the board of directors of
Blue Label (the “Board”) proposes to change the Company’s name from “Blue Label Telecoms Limited” to “Blu
Label Unlimited Group Limited” (the “Change of Name”).

2.   Rationale for the Change of Name

Blue Label is undergoing a significant restructuring process that involves the separation of its telecoms and non-
telecoms business units. In light of this strategic shift, the Board believes it is prudent for the Company’s name to
reflect this new direction by omitting the reference to “telecoms.” Furthermore, the adjustment of the term “Blue”
to the abbreviated form “Blu” aligns with the recent adoption of the trading name and logo “Blu” across various
marketing platforms. The Board has therefore resolved to recommend the Change of Name to the shareholders
of the Company (“Shareholders”) for their approval, deeming it a more fitting representation of the Company’s
evolving identity and business focus.

3.   Details of the Change of Name

The name “Blu Label Unlimited Group Limited” has been reserved with Companies Intellectual Property
Commission (“CIPC”) and the JSE Limited (“JSE”) has, subject to the requisite Shareholder approval being
obtained and the filing and acceptance of the special resolutions with CIPC, approved the Change of Name. The
JSE long name and short name of the Company will change to “Blu Label Unlimited” and “Blu”, respectively. The
JSE share code and ISIN will not change.

The Company will retain its history and will remain listed in the Telecoms sector on the Main Board of the JSE.

4.   Distribution of Circular

A circular setting out details of the Change of Name will be distributed to Shareholders today (the “Circular”).

The       Circular   is     available   on     Blue    Label’s     website       at    the     following    link:
https://www.bluelabeltelecoms.co.za/pdf/corporate-documents/circular/circular-to-shareholders/11-july-2025-
circular-to-shareholders-proposed-name-change.pdf.

Copies of the Circular may also be obtained by Shareholders at the Company’s registered office, being at 75
Grayston Drive (corner Benmore Road) Sandton, 2196, during normal business hours from Friday, 11 July 2025
to Monday, 11 August 2025 (both days inclusive).

5.   Notice of General Meeting

Notice is hereby given that a virtual general meeting of Shareholders to be held entirely by electronic
communication on Monday, 11 August 2025 at 11h30 (South African Standard Time), for the purpose of
considering, and if deemed fit, passing with or without modification, the resolutions required to approve the
proposed Change of Name and consequential amendments to the Memorandum of Incorporation (“MOI”).

6.   Salient dates and times



                                                                                                                        2025

Record date to determine which Shareholder are entitled receive the Circular                                 Friday, 4 July
Circular incorporating the notice of General Meeting, a form of proxy (blue) and a form of                 Friday, 11 July
surrender (yellow) distributed to Shareholders and announced on SENS on
Last day to trade to determine which Shareholders are eligible to vote at the General Meeting                     Tuesday, 29 July
(see note 3 below) on
Record date to determine which Shareholders are eligible to participate in the General                            Friday, 1 August
Meeting and to vote thereat, by close of trade on
Forms of proxy (blue) in respect of the General Meeting to be lodged with the Transfer                         Thursday, 7 August
Secretaries, preferably by 11h30 on
General Meeting held at 11h30 on                                                                               Monday, 11 August
Results of the General Meeting released on SENS on                                                             Monday, 11 August
Special resolutions lodged with CIPC for registration on or about                                              Monday, 11 August
Expected release on SENS of the finalisation announcement in respect of the Change of                         Tuesday, 19 August
Name (by 11h00) on
Expected last day to trade prior to the Change of Name on                                                     Tuesday, 26 August
Expected termination date for trading under the name “Blue Label Telecoms Limited” and  Wednesday, 27 August
commencement of trading under “Blu Label Unlimited Group Limited”, from commencement of
trade on
Expected record date for the Change of Name on                                                                   Friday, 29 August
Forms of surrender (yellow) to be received by the Transfer Secretaries by 12h00 on the                           Friday, 29 August
record date for the Change of Name in order for certificated Shareholders to have their
entitlements credited to their accounts at their CSDP or Broker in dematerialised form on
Monday, 1 September 2025
Dematerialised Shareholders will have their accounts at their CSDP or Broker updated to                     Monday, 1 September
reflect the Change of Name
Certificated Shareholders who have surrendered their documents of title and given valid                     Monday, 1 September
details of their CSDP or Broker will have their accounts at their CSDP or Broker credited with
their entitlement
Certificated Shareholders who have not surrendered their documents of title will have their                 Monday, 1 September
entitlements credited to Computershare Nominees pending the surrender of their documents
of title


Notes:

1.   The above dates and times are subject to change as they are subject to the filing and acceptance of the special
     resolutions with the CIPC. An announcement will be published on SENS advising Shareholders of any material changes.
2.   All dates and times indicated above are South African Standard Time.
3.   Shareholders should note that as transactions in Shares are settled in the electronic settlement system used by Strate,
     settlement of trades takes place three business days after such trade. Therefore, Shareholders who acquire Blue Label
     shares after close of trade on Tuesday, 29 July 2025 will not be eligible to electronically participate in and vote at the
     General Meeting.
4.   Share certificates may not be dematerialised or rematerialised after the last day to trade Blue Label shares prior to the
     Change of Name, expected to be Tuesday, 26 August 2025.
5.   Shareholders are reminded that shares in companies listed on the JSE can no longer be bought or sold on the JSE
     unless they have been dematerialised onto the Strate system. It is therefore suggested that certificated Shareholders
     should consider dematerialising their Blue Label shares and replacing them with electronic records of ownership. In this
     regard, Shareholders may contact either their own Broker or a preferred CSDP, details of which are available from Strate
     at queries@strate.co.za or telephone +27 11 759 5300.
6.   The Company will retain its history and will remain listed in the Telecoms sector on the main board of the JSE.



11 July 2025


Transaction Sponsor:
Investec Bank Limited

Legal Advisor:
Werksmans Inc.