eMEDIA HOLDINGS LIMITED

(Incorporated in Republic of South Africa)
Registration number: 1968/011249/06
JSE share code: EMH        ISIN: ZAE000208898
JSE share code: EMN        ISIN: ZAE000209524
(“eMedia Holdings” or “the Group”)

TRADING STATEMENT

In terms of section 3.4 (b) of the JSE Limited Listings Requirements, companies are
required to publish a trading statement as soon as they are reasonably certain that the
financial results for the current reporting period will be more than 20% different than
that of the previous corresponding period.

Earnings and headline earnings per share for the period ended 30 September 2022 is
expected to vary from those reported in the prior period ended 30 September 2021 within
the following ranges:

 Measure            30 September      30 September    30 September    As previously
                    2022               2022 Range%    2021            reported 30
                    Expected range       Between      cents per       September 2021
                    cents per share                   share*          cents per share
 Earnings per       20 and 23         -16.55 and      27.56           27.56
 share will                           -27.43
 decrease to a
 profit per
 share
 Earnings per       21 and 23         -15.94 and      27.36           28.00
 share from                           -23.25
 continuing
 operations,
 will decrease
 to a profit per
 share
 Earnings per       -0.09 and -0.13   -145 and -165   0.20            -0.44
 share from
 discontinuing
 operations,
 will decrease
 Headline           20 and 23         -18.56 and      28.24           28.24
 earnings per                         -29.18
 share will
 decrease
 Headline           20 and 23         -17.97 and      28.04           28.68
 earnings per                         -28.67
 share from
 continuing
 operations,
 will decrease
 Headline           -0.09 and -0.13   -145 and -165   0.20            -0.44
 earnings per
 share from
 discontinuing
 operations,
 will decrease


*Restated due to discontinued operations
The first six months of the financial year has seen an increase in the intensity of
load shedding across South Africa. This has had a direct impact on the “number of
eyeballs” that has watched television with the Average Minute Rating (AMR) decreasing
by 16.5% when compared to the period ended 30 September 2021. The AMR for the e.tv
channel decreased by 5% for the same period showing that the increased market share
has assisted the Group.

The decrease in AMR has however had an impact on an already depressed economy with
many key advertisers reducing spend. This together with the negative impact of the
rand/dollar exchange rate, as well as the continued legal battle on analogue switch-
off and taking Multichoice South Africa to the Competition Commission in relation to
the removal of four entertainment channels off its bouquet, had a direct impact on the
decrease of earnings for the Group.

Despite the above factors the Group has started the financial year satisfactory,
posting acceptable results. This is on the back of the Group’s concentrated effort to
improve its market share and thereby its audience.

The financial information on which this trading statement is based has not been
reviewed or reported upon by the Group’s auditors.

The Group’s results for the six months ended 30 September 2022 is expected to be
published on or about the 24th of November 2022.


Johannesburg
16 November 2022

Sponsor
Investec Bank Limited