Pick n Pay strikes back at Checkers with eBucks deal

Published: 2025-02-27 13:45 +02:00 by Nkosinathi Ndlovu tag: Retail and e-commerce

First Checkers swiped Discovery Vitality from Pick n Pay. Now Pick n Pay has a partnership with eBucks to boast about.

Retailer Pick n Pay has expanded its partnership with FNB’s eBucks rewards programme as it battles for market share with rival Checkers and its market-leading Sixty60 on-demand shopping service.

The announcement follows a decision by Discovery, in August 2024, to change retail partners from Pick n Pay to rival Checkers, which is owned by Shoprite Holdings.

Pick n Pay has now got one back on Checkers by swiping First National Bank’s rewards customers from its competitor. However, Checkers has immediately responded to the development by signing a partnership agreement with FNB rival Standard Bank.

Customers will no longer earn eBucks on their spend at Checkers stores, which was an earn rate of up to 15%

“FNB and Pick n Pay are proud to announce the expansion of their partnership to add more value for all FNB and RMB Private Bank customers,” FNB said in a statement on Thursday.

“The full retail partnership with Pick n Pay with added reward benefits means that from 1 April, customers will no longer earn eBucks on their spend at Checkers stores, which was an earn rate of up to 15%.

“Instead, all customers will automatically earn rewards on their Pick n Pay spend, which comes at an increased earn rate and also includes their online spend as well as clothing [purchases].”

According to the statement, FNB’s retail and commercial customers will earn up to 30% of their spend back in eBucks when using Pick n Pay’s asap! on-demand delivery service, and up to 20% back on all items when shopping at Pick n Pay stores. This depends on the eBucks rewards level achieved by the customer.

Sixty60 vs asap!

FNB’s partnership with Pick n Pay kicked off in November 2024, but eBucks rewards were limited to FNB’s private bank clients. FNB customers using the Easy debit card could, however, buy up to four loaves of bread for less than R1 each month from Pick n Pay stores.

Also included in the pilot were Pick n Pay Clothing stores, where FNB Aspire clients could earn up to R150 back in eBucks while Premier, Private Clients, and Private Wealth members earned up to 20% back on purchases.

Despite online sales through asap! growing by 60% in six months to November 2024, Checkers Sixty60 remains the market leader in the grocery delivery business, but the partnership with FNB is set to bolster asap!’s value proposition.

“Beyond the generous eBucks rewards on offer, FNB and Pick n Pay are planning additional promotions designed to enhance savings opportunities even further,” said the statement. The companies did not elaborate.

In response to the FNB and Pick n Pay move, Shoprite has signed a new partnership deal with Standard Bank’s UCount Rewards programme, offering members up to 30% back in points in-store across Checkers and Shoprite stores and up to 40% back on Checkers Sixty60.

Read: Discovery Vitality ditches Pick n Pay for Checkers

In a statement on Thursday, Shoprite CEO Pieter Engelbrecht said the retailer does “not believe in reducing value to customers in these tough times”, adding that Standard Bank is offering “additional, clear value to [its] customers”. – © 2025 NewsCentral Media

Get breaking news from TechCentral on WhatsApp. Sign up here .

Don’t miss:

Pick n Pay is doing R1-million/month in crypto transactions

Enhanced Investments, Inc.
329 South Oyster Bay Road #2085
Plainview, NY 11803
team@eninvs.com

Important disclosures

Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.

Nothing on this website should be considered an offer, solicitation of an offer, or advice to buy or sell securities.
Past performance is no guarantee of future results. Any historical returns, expected returns [or probability projections] are hypothetical in nature and may not reflect actual future performance.
All the strategies assume investments in equity invstrumenta only and are more relevant for "agressive investment profile". Eastern European flagship strategy assumes using up to 20% leverage of total portfolio. GlobalCommodities and US Growth strategy currently assume no leverage.
Results for the Enhanced Investments strategies as compared to the performance of Illustrative Benchmarks is for informational purposes only. Our investment program does not mirror that of the Illustrative Benchmarks and the volatility may be materially different from the volatility of Illustrative Benchmarks. Reference or comparison to an Illustrative Benchmark does not imply that strategies of Enhanced Investments will be constructed in the same way as the Illustrative Benchmark or achieve returns, volatility, or other results similar to those of the Illustrative Benchmark. The S&P 500 is an unmanaged market capitalization-weighted index of 500 common stocks chosen for market size, liquidity, and industry group representation to represent U.S. equity performance.
Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.