BRAIT P.L.C. (Registered in Mauritius as a Public Limited Company) (Registration No. 183309 GBC) Share code: BAT ISIN: LU0011857645 Bond code: WKN: A2SBSU ISIN: XS2088760157 LEI: 549300VB8GBX4UO7WG59 (“Brait” or the “Company”) DEALINGS IN SECURITIES BY ASSOCIATES OF DIRECTORS In accordance with the requirements of the European Union, the notification and public disclosure of transactions by persons discharging managerial responsibilities ("PDMRs”) and persons closely associated with them is set out below: 1. Details of the person discharging managerial responsibilities/person closely associated a) Name Titan Fincap Solutions (RF) (Pty) Ltd 2. Reason for the notification a) Position / status Person Closely Associated with a PDMR* b) Initial notification / Initial notification amendment 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Brait P.L.C b) LEI 549300VB8GBX4UO7WG59 4. Details of the transaction(s) section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial Debt instruments instrument, type of instrument Identification code ISIN: XS2088760157 b) Nature of the transaction Purchase of Debt instruments c) Price(s) and volume(s) Price(s) Volume(s) £88,500 43 d) Aggregated information Aggregated volume 43 Price £3,805,500 e) Date of the transaction 24/08/2022 f) Place of the transaction Outside a trading venue * Titan Fincap Solutions (RF) (Pty) Ltd is ultimately controlled by a trust of which Dr CH Wiese is a trustee and beneficiary. Dr CH Wiese is a director of Brait. Port Louis, Mauritius 29 August 2022 Brait’s Ordinary Shares are primary listed and admitted to trading on the Euro MTF market of the Luxembourg Stock Exchange (“LuxSE”) and its secondary listing is on the exchange operated by the JSE Limited (“JSE”). The Company’s 2024 Convertible Bonds due 4 December 2024 are dual listed on the Open Market (“Freiverkehr”) segment of the Frankfurt Stock Exchange as well as the Official Market of the Stock Exchange of Mauritius (“SEM”). LuxSE Listing Agent: Harney Westwood & Riegels SARL JSE Sponsor: Rand Merchant Bank (A division of FirstRand Bank Limited) SEM Authorised Representative and Sponsor: Perigeum Capital Ltd