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General information

Sector: Consumer Services

The company is not available at Interactive Brokers

HomeChoice International plc (JSE:HIL) is an investment holding company which owns the largest home-shopping retailer in southern Africa, selling homeware and financial services to the middle-income mass market. The Group operates two businesses:

Retail

Offers an extensive range of household textiles and homeware merchandise, and fashion products under private label brands supplemented with a broad range of well-known external brands. Personal electronics are offered under the FoneChoice brand.

For more about the HomeChoice brand and product offering see www.homechoice.co.za

Financial Services

FinChoice offers a range of financial services that are easy-to-use, convenient and innovative. These include (but are not limited to):


  • A MobiMoney facility of up to R10 000 with value added services such as airtime, data and electricity.
  • Personal loans of up to R40 000 – repaid over 1 to 36 months.
  • Personal or Family Funeral Cover – for up to R50 000 per person.


Visit www.finchoice.co.za to learn more.

The group has a global intent with operations in South Africa and Mauritius through two main subsidiaries:

HomeChoice South Africa

HomeChoice South Africa manages the Retail operations primarily through the HomeChoice brand to customers based in South Africa and the neighbouring countries. The group's FinChoice brand provides personal loans and insurance products to South African Retail customers.

HomeChoice Mauritius

HomeChoice Mauritius manages the Financial Services operations primarily through the FinChoice brand to customers based in South Africa and the neighbouring countries. It also manages the short-term personal insurance business.


  • Bad financial results growth rate -8.8% (average between last period year over year growth for revenue and EBITDA), there is slowdown compared to average historical growth rates (0.0%)
  • Dividend yield for the last twelve months 0.0%
  • Free cash flow yield -14.7% (LTM)
  • Share price is 46.8% higher than minimum and 21.9% lower than maximum for the last 3 years
  • The company is overvalued by EV / LTM EBITDA multiple compared to target level (7.2x vs
    )
  • Fundamental value created in LTM (estimate)

Key Financials

Share price, ZAR:  (0.0%)25.00
Share price, USD: 1.3291
Common stocks: 106 800 000
Dividend Yield:  0.0%
FCF Yield LTM: -14.7%
EV / LTM EBITDA: 7.2x
Last revenue growth (y/y):  -15.7%
Last growth of EBITDA (y/y):  -2.0%
Historical revenue growth:  -0.8%
Historical growth of EBITDA:  +7.1%
Target EV / EBITDA (hist percentile):
Fundamental value created in LTM:
EV / LTM EBITDA mutiple calculation
Market Cap ($m): 142
Net Debt ($m): 96
EV (Enterprise Value): 238
EBITDA LTM ($m): 33
EV / LTM EBITDA: 7.2x
Price to Book: 0.75x

Buy Sell

Revenue and EBITDA

Semi-Annual values ($m)

Change (y/y)

Cash Flow

FCF ($m)

Net Debt / Cash and Equivalents ($m)

Share price and dividends (Download history)

Share price

Payment ZAR per share

Multiple and potential

EV / EBITDA

Potential dynamics

TechCentral Headlines

Homechoice fintech pivot paying dividends

Stagnation in Homechoice’s legacy retail business has been offset by strong growth in its fintech offering.

2024-03-12 12:53 +02:00
by Nkosinathi Ndlovu

JSE:JSE JSE:HIL

More information for subscribed users:
detailed calculation of
Potential and Created Value,
website traffic data

Releases

2022-08-02
Trading statement in respect of the six months ended 30 June 2022
2022-05-27
Report on proceedings at the annual general meeting
2022-04-28
Notice of annual general meeting and availability of integrated annual report
2022-04-19
Availability of BEE compliance report
2022-04-01
Dealings in securities by directors and by directors of major subsidiaries
2022-03-30
No change statement and availability of annual financial statements
2022-03-15
Condensed group financial results for the financial year ended 31 December 2021 and cash dividend declaration
2022-03-09
Trading statement in respect of the financial year ended 31 December 2021
2022-02-17
Fast Growing financial services business rebranded to “Weaver Fintech” with investment in PayJustNow
2022-01-14
Resignation of a director
2021-12-24
Dealings in securities by an associate of a director
2021-09-14
Dealing in securities by the HomeChoice International Plc Forfeitable Share Plan
2021-08-30
Dealing in securities by the Homechoice International Plc Forfeitable Share Plan
2021-08-20
Dealing in securities by the HomeChoice International Plc Forfeitable Share Plan

SENS Announcements

2024-04-02
Dealings in securities by directors of HomeChoice and by directors of a major subsidiary
2024-03-28
No change statement and availability of annual financial statements
2024-03-12
Condensed consolidated group financial results for the year ended 31 December 2023 and cash dividend declaration
2023-12-12
Dealings in securities by a director
2023-08-15
Unaudited interim consolidated results for period ended 30 June 2023 and cash dividend
2023-06-09
Report on proceedings at the annual general meeting
2023-04-26
Availability of integrated report, no change statement, notice of AGM and availability of B-BBEE compliance report
2023-04-03
Dealings in securities by directors, directors of major subsidiaries and the Homechoice International plc FSP
2023-03-29
Dealings in securities by a director
2023-03-14
Condensed group financial results for the financial year ended 31 December 2022 and cash dividend declaration
2023-02-22
Trading statement in respect of the financial year ended 31 December 2022
2022-11-30
Changes to the Board of Directors and to Board Committees and appointment of HiL Investco CEO
2022-08-16
Condensed group financial results for the six months ended 30 June 2022 and cash dividend declaration
2022-08-02
Trading statement in respect of the six months ended 30 June 2022
2022-05-27
Report on proceedings at the annual general meeting